Dalia (feat. Dj Bounce)
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It is important to note that the first definition is the standard definition in tools like Google Analytics, WebTrends, Yahoo! Web Analytics, CoreMetrics etc etc etc. Having only a single hit (usually page view) in a visitor's session will mark it as a bounce.
Action: You'll understand better why your conversion rate is so low, if you have made changes over the last x amount of time then watching a trend of bounce rate is a sure way to know if the changes you are making are for the better.
Action: Do you need to revisit relationships with sites that are not sending you high quality traffic What is the call to action that is causing people to come to your site and bounce Are your email, affiliate, other marketing campaigns yielding low bounce rates You get the idea.
Action: When you create SEO and SEM campaigns ensure that your team has this data. In this case either you have nothing to do with competitive intelligence (hence 90% bounce rate) or that traffic is landing on the wrong pages. Also it is easy to take a dump of top keywords and bid on them with PPC campaigns, the table above will ensure you don't bid on the wrong ones.
Sure we measure conversion and roi and revenue, but are you measuring bounce rate for your PPC campaigns Remember you can only convert if people are staying for more than five seconds on your website (or see more than one page)!
This screenshot from Google Analytics shows the bounce rate of traffic on each keyword compared to site average, very cool view. Sadly most traffic for this time period is performing worse than site average (so literally you could be sending money down the, well you know what).
They are a unique beast amongst online experiences: people come mostly only to read your latest post, they'll read it and then they'll leave. Your bounce rates will be high because of how that metric is computed, and in this scenario that is ok.
It is easy to understand, hard to misunderstand (something you can't say for all, or even most, web analytics metrics).It is awesome at identifying low hanging fruit (you stress about so much, start here and you'll easily find so much to action), try the above five tips first.Please don't confuse bounce rate with exit rate, they are radically different metrics. Also: Everyone who comes to your site has to exit, almost no one who comes to your site needs to bounce! [Relevant blog post: Standard Metrics Revisited: #2: Top Exit Pages]Would you agree this is a awesome metric It won't have all the answers for you, but it will help you focus very quickly on what's important, show where you are wasting money and what content on your site needs revisiting.
I have an AdWord Keyword with a Bounce Rate of 100% but 54 Pages/Visit. How can that ever be If a Keyword generates 54/pages per visit, how can the bounce rate be 100%This is something which i believe is impossible and can't understand.
1. Somehow pretty up and better \"sell\" the demo page.2. Note that the demo page doesn't actually make it easy to download the tarballs. That needs to be fixed *pronto*. aka: \"Call to action\". *All* the pages need a simple \"click here for the tarball\" action item.3. Most importantly: the current product home page, if you'll excuse the pun for those in the know ;-) , is awful. Really needs to do a better job of actually *selling* the product. Reduce the bounce at the source!
The pages you expect to be \"revenue participating pages\" could, pardon my french, suck becuase either they themselves have huge bounce rates (hence not producing \"top revenue\" :)) or could be suffering becuase web pages that are supposed to lead to them could be bouncing hugely.
Step Three: Traffic is being absorbed nicely on your site, identify your core \"revenue participating pages\" and look at bounce rate. These pages (usually with product details and add to cart buttons) might be getting less traffic but now that people can actually find them you'll get huge roi for your investment.
Avinash, I am intrigued by your definition of bounce rate as \"users who left the site in less than 5 seconds\". This type of measure would give us an indication if the users were not interested in he site at all, or took some time to read the content. However, I see no way to measure this this time. Time on site is usually measured as the time between to clicks on your site, and visitor who are not doing a second step on your site are not included. So I assume it is not possible to calculate the time on site for the users who bounced. Any thoughts
Time on site is usually measured as the time between to clicks on your site, and visitor who are not doing a second step on your site are not included. So I assume it is not possible to calculate the time on site for the users who bounced. Any thoughts
You have a slightly richer understanding of bounce rate (as Brian Carter put it) becuase in such little time someone could have seen a bunch of pages in five seconds yet they got little out of those pages and were never really in the game for you to convince them about anything.
So using time on site is a bit more aggressive way to computing bounce, but I have usually advocated to marketers that it is the definition they should use becuase it sets a higher bar for marketers and website owners.
Im a bit surprised, because usually everybody always goes \"it makes no sense trying to pinpoint an average number as it varies way too wildly across industries\", but for bounce rate it's kinda similar from industry to industry (just curious, b/c knowing what a bounce rate that needs improvement is could help me a great deal with this project)
a) I get a better understanding of bounce rate by segmenting the 20% (for example) of users that don't technically bounce.b) I can get more data (how long did they spent on the landing page b4 leaving) about the 80% of users that bounce.
The WAA Standards Committee began to define bounce rate and its sister single page visit thinking they would be no-brainer definitions. We ended up discussing them over several weeks. The sticking point was this: some of us have run across sites where visitors will refresh a page, or perhaps the page will refresh on its own after a set time (sports sites with a scoreboard or sites with frequently updated news are two examples). It is unclear from many vendor definitions whether or not visits that include only one page viewed multiple times contribute to the bounce rate. Our conclusion is that they should not, since they don't represent a true bounce.
That's a good argument for using a metric based on visit duration like you have described above. However, I'd be careful calling it a \"bounce\" since that's not what that term represents for most of the available tools.
Do you feel that bounce rate objectives/expectations fluctuate by large percentages across industries I would have to imagine that websites with larger dollar items, or products/services with longer buying cycles should expect higher bounce rates (with the exception of brand specific searches/relationships) in comparison to something like a retail e-commerce site.
Each site and industry vertical will have its own unique bounce rate profile, after all there is no such thing as a generalization (and before someone else says it: yes I realize that is a generalization in of itself!). Please take the above mention \"bands\" as guidelines and then overtime benchmark against your own performance (this is one metric that should go down over time, if you are getting better).
I don't know if any kind of website should have a \"higher\" bounce rate. If there are long buying cycles or high dollar items then you probably want people to spend more time and not less on the site (and hence have a lower bounce rate) since the visitor is so much more valuable.
Like Peder, I'm reading your book (and loving it by the way) but I'm confused by your support for the bounce rate as a meaningful metric after reading your discussion about the problems with interpreting single page visits (p 138-139). How do you reconcile these two seemingly different views
It is a good blog and a lively discussion. I remember reading that GA counts a bounce as a visitor that views one page of your site and leaves. The definition of leaving the site also includes a session time out which is 30 minutes.
I would hesitate to say that bounce rate is not a good metric for \"content\" sites. Take CNN for example. I could read the latest news on one page and leave, but CNN probably wants me to read more so I can see more ads and perhaps click on 'em. So they would care about bounce rate.
I have come across marketing 'gurus' who will take the bounce rate and subtract it from the traffic stats to essentially discount the number of people visiting a site. I think that this is an erroneous method and one that I hope isn't adopted as standard across the industry.
I delve into the time vs. page topic in my post from today and encourage my reader to visit this post as their homework. You're writing to a higher-level audience, but the importance of bounce rates is still the same.
Hello, I'm grappling with an issue concerning Bounce Rate in Google Analytics. Take this example: I visit a page, refresh it and leave. That is 2 pageviews, 1 unique pageview, 1 visit but is it counted in bounce rate or not
Nikki: For the last part of your comment, 100% bounce, it is important to remember what the metric measures: The number of people who enter the website on a page and then leave from that page.
How do you use a 5 second timeout to determine bounce Most users will land on a page and spend more than 5 seconds reading it. If we set a cookie timeout to 5 seconds the reports will show almost 100% single page visits. Obviously not helpful.
I think a definite consideration for campaign planning is to set goals ahead of time around desired or acceptable bounce rates and time on site (instead of traditional visitor count and conversion metrics) 59ce067264